The benefit of having a business website is the credibility it lends to your brand. For many people, the first step in vetting a business is to look it up online. A well-designed, informative website shows that you’re a serious player in your industry and that you value your customers’ experience.

Online visibility and authority are key benefits of having a business website. Being discoverable on search engines helps customers find you when they search for your business.

Search engine optimization, or SEO, helps potential customers find your business more easily online. Good SEO ranking drives more organic web traffic to your site, which ultimately fosters business growth.

Generating more leads and increasing your sales are compelling benefits of having a website for your business. Features like contact forms, newsletter sign-ups and back-in-stock notifications help capture high-intent leads.

Your website is the only online platform where you have complete control over the customer experience. It can also serve as the central hub for your business, linking to and from your other digital channels like social media, as well as physical marketing materials such as business cards and brochures.

One of the greatest advantages of a business website is the ability to leverage digital promotion and marketing strategies. Email marketing, for instance, remains one of the highest-converting strategies. Including direct links from your marketing channels to your site or to a promoted product can significantly increase conversion.

Your website works for you 24/7, ensuring that customers can access information, support and services whenever they need. This constant availability allows customers to browse products, make purchases and seek help at their convenience. Features like FAQs and chatbots provide instant answers to common questions, which greatly enhances the customer experience and paves the path to purchase.

The ability to easily access data and customer insights is an important benefit of a business website that can aid you in strategic decision-making. By monitoring your website’s traffic, which parts of your website users interact with most and how users interact with your content better understand your audience and detect trends.

A business website makes buying and selling products straightforward and secure.

Having a website will fundamentally expand your market reach. A website provides you access to customers globally, which breaks through the geographical limitations of a brick-and-mortar business.

Building and strengthening brand loyalty through your website can contribute to sustained business growth. Engaging content and thoughtful marketing fosters a deeper connection with your audience and encourages repeat visits to your site.

No matter what industry you’re in, it’s likely that there are other businesses competing with an offering similar to yours. This means that understanding and differentiating yourself from your competitors is essential to your success. A website can help you with effective competitor analysis – by analyzing your competitors’ online strengths and weaknesses, you can adapt and refine your website strategies to stay ahead.

A website can help you unlock new markets and increase the accessibility of your business by being accessible and available to anyone, anywhere. You can adapt your site to new audiences by localizing content and ensuring cultural relevance. These tactics can help make your business appealing to a wider audience. This diversifies your customer base and can help you create sustained growth.

When you compare how much a website costs to the capital required to operate a brick-and-mortar store, the savings in overhead are significant. The expenses of a physical retail space, utilities and in-store staff are enormous when compared to the cost-effective nature of a website. A website can also help you to automate many customer interactions and transactions. These cost savings can be reinvested into marketing, product development, customer service and more drivers of business growth.

By offering a variety of direct communication channels, your website becomes a powerful tool for fostering strong customer relationships and propelling your business forward. Tools like live chat, email and support forums allow you to provide immediate support and feedback, which is crucial for building trust and satisfaction.

Imagine getting a custom-designed, mobile-optimized, and search engine friendly website for just $97 a month.

While a rental website might not be the ideal fit for a large e-commerce business, it’s a great option for most service-based businesses who need to boost online traffic or want a clean, modern professional website to showcase their business.

When you rent a website, search engine optimization (SEO) isn’t an afterthought — it’s built into the foundation of every website we design.

“Smartphone shoppers generated the highest percentage of returning visitors at 74%.” HubSpot

If your website isn’t mobile friendly and optimized for smartphone users, you’re losing potential customers.

Renting a website ensures your site is optimized from day one, with advanced keyword research and a mobile-first design that ensures your small business will do well in search engine results.

The average cost for a small business website ranges from $1,000 to $10,000, and that’s even before you start thinking about search optimization, regular maintenance, security updates, or digital marketing.

But here’s the real shocker —

“Half of internet users consider a website’s design when forming an opinion about a business and 57% of users will not recommend a business with a poorly designed website.” Forbes Advisor

So, you are paying for the online reputation of your business.

Business Coaching & Growth Services is a certified Ramsey Business Coach based in Oklahoma, so our business reputation is directly tied to the design and performance of our websites built for a small business by a small business.

In the most simple terms — your success is our success.

When you rent a website from us, you’re getting the same high-performing, optimized website of a pay-to-own website but at a fraction of the cost.

You will never have to worry about unexpected charges for maintenance or security upgrades because everything is included in the $97 monthly rental fee.

Honestly, we think renting a website is a no-brainer for a small business owner who wants a high-performing, optimized website without breaking the bank.

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